How To Add Advertising To Your App

According to a RiskIQ written report, the number of apps has reached the point of more 8.9 million. But stiff competition is the last challenge you face up when you annunciate mobile apps. Every bit mobile devices have become commonplace, developers and affiliates should become more sophisticated, never missing a unmarried chance to expose their offers.

How to make your mobile app stand up out? There are tried-and-truthful ways, actually. Today, you will have a double focus on mobile app advertizing: from the point of reaching an app owner and and an outstaffed pro (e.g., an chapter marketer.) Your mobile app marketing strategy will vary depending on the means you use, but exist certain you will get some powerful insights right at present.

Mobile app advertising specifics

Choosing the correct marketing strategy for a mobile app can brand or break its success, for there are multiple types of mobile apps, for example:

Utility applications;
Android APK files
Games;
Productivity tools;
News outlets;
Entertainment apps;
Educational platforms, and many more.

Each of them has a different target audience and a unique selling point. If you don't consider it in the mobile app promotion campaign, you won't get neat results.

Yet, at that place are some general and helpful steps whatever app tin undertake to advertise full blast. You can decide the best way to promote a mobile app in your particular instance based on them.

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25 ways to advertise mobile apps for app owners and developers

Let's review what you can do to promote mobile apps effectively:

ane. First with a articulate offer

Long before yous step into the advertising field, you should come up with a articulate product offer. What is that? These are core values of your mobile app that state which result users will go. What differentiates an offer from a gear up of features is a beneficiary: users don't seek for features – they look for a problem solution.

Some typical questions to answer while yous will be crafting a super-engaging offer:

what users will get/larn/accomplish afterward they install an app;
how soon;
what differentiates this app from analogs.

E.one thousand., "Learn Spanish in 3 months: 30 min a twenty-four hours; y'all can exercise while on subway or workout."

You may as well encounter the 4U method to evaluate your offering:

Useful (what the app is about and what user will go with it);
Unique (why your product is meliorate than its competition;
Ultra-specific (a benefit that users can measure or compare);
Urgent (not-obligatory for software: terms of your offer, fourth dimension limits).

2. Create a landing page

Creating a dedicated website is a smashing fashion to introduce the application to your target audience and search engines. But information technology is rather time-consuming when you need to get promoted faster. What helps y'all is a expert lander or landing folio where you tin state your offer, list the main benefits and features, and share a product demo.

Include a detailed explanation of how the product works, if possible – with screenshots or videos. Don't forget to add together a CTA and a link to an app store that hosts the application.

You tin utilise this landing page building checklist to make sure yous practise everything right.

3. Feature your app on an official tech media

Tech blogs often publish articles-compilations of applications on diverse topics. If you can become your app on such a listing, yous will most likely get a period of users interested in the field, as early on adopters oft rely on the opinions of experts they trust.

4. Use the correct advertizing network

Advertising networks provide multiple options for promoting mobile-based products. They interact with loads of websites where you can expose your app. AI-driven ad platforms like Adsterra will besides match your offer with the most relevant potential users.

On an ad network, you choose the look of your message (aka pick a format.) With mobile applications, utilities, and APK files, it is vital to pick mobile-friendly formats or those ads that digital natives will similar. The most robust ad type on the marketplace is Social Bar. It inherits all UX patterns of progressive millennials and genzers who never leave their smartphones. You will discover the best-matching taemlate for your app's promo entrada, whether it is for iOS or Android users.

What's great about ad networks is that you tin can choose what y'all are paying for while promoting a digital product. Like, for example, when buying advertizement impressions, yous pay only for views (CPM pricing). It's the least costly model. With CPC pricing, you pay for clicks. And the near expensive nonetheless the most toll-constructive, is the CPA model. Here you buy conversions or user actions you lot are willing to pay for: downloads, installs, signups, etc. Continue reading to learn which pricing will return you the greatest result.

5. Use social connectedness

Instagram and Facebook tin can become your platforms for sharing your app's value. Information technology's not nigh directly pushing the product; it's about helping users solve everyday issues they face or providing extra tips. If your app is about learning Castilian, you could share helpful Vocabulary sets or techniques to overcome language barriers. If the product is about productivity, make certain you inspire users not less than empowering them to work harder 😉

It will assist a lot if you follow your niche influencers on Twitter and mention them in your posts or enquire them questions on behalf of your app'southward official account.

Quora is a great community to share your expertise: look through the topics users create within your niche and answer their questions.

It may sometimes assist just to google search queries like — for a relaxation app — "app for sleep," or "sleep hygiene tips," "train mindfulness." Y'all will observe discussions where users share their bug and insights.

half dozen. Create a demo video for your app

A short (effectually 30 seconds) demo video on your app's main features volition help y'all get seen by people who otherwise would accept never heard about y'all at all. You lot tin include it on whatsoever social media platform, besides as your landing folio and weblog. Don't make it salesy or glossy: think of bang-up visual storytelling and highlight the best features instead.

Make other video content
According to a study on content preference, around 54% of users would similar to see brands they support releasing video content. Then, why non give people what they want? Video content is flexible; the topics tin can range from educational to entertaining. Besides, it is easy to promote through multiple channels.

seven. Create a press kit

Journalists and bloggers don't advertise mobile apps, simply their expert reviews can spice up interest to your production exposing it to a vider audience. Gear up appropriate screenshots, app and company logos, a list of facts and specifications, and proper links to the socials and other resources to control the image they create of you.

eight. Practise multiple press releases

Now that you take everything ready, you lot can do press releases. The fundamental is to promote the app on multiple relevant resources at the same fourth dimension correct after the launch. Make certain they conspicuously describe the features of the app and what problems it solves.

9. Focus on App Store Optimization (ASO)

Depending on the platform the app operates on (Android or iOS), you should focus on optimizing it for an appropriate marketplace (Google Play or Apple Store). This includes selecting a unique name, writing an engaging description with relevant keywords, adding descriptive screenshots and videos.

10. Ask for reviews and ratings

Users ofttimes rely on the opinions of their peers, and then don't hesitate and ask them to rate and review your app. Any review volition help yous get noticed by search engines, but the positive ones will be more than helpful in building a meliorate epitome of your product.

On YouTube, y'all can search for aspiring vloggers and influencers who review new software. Though the most famous are not likely to stream about a little-known product, they can listing your app in their digests, for instance.

11. Answer users personally

1 of the popular methods of engaging with users is to postal service answers to their reviews and questions direct where they've posted them. This will prove that yous care near your image and value the opinions of your users.

12. Resolve critics' problems

An admittedly ideal launch is impossible – someone volition always see problems using your app. Even if the issue is not on your finish, try helping users to resolve their problems. It's a great way to earn the trust of your users. The problems you lot failed to fix might exist helpful either – they might turn into ideas for improvement.

13. Recruit aid from influencers

Influencers are a large office of our modern civilization; they shape the views and opinions of many people. That'south why recruiting their assistance is a behemothic bound to the success of the software. If your budget is not big enough to hire a large-shot celebrity, focus on so-chosen micro-influencers – who are well-known in small-scale circles.

fourteen. Place an offer in a CPA network

You tin advertise on whatsoever GEO or with any targeting, but it can be challenging if you accept never worked with this location before. So, many marketers or product owners prefer to place advertizing offers in the CPA. You lot volition need to describe your product and provide a URL of the landing folio (at your page in the AppStore) to atomic number 82 users. Too, it would be best if y'all come up with WHAT target actions you are ready to pay for. An chapter marketer and then comes to the CPA Affiliate Network, requests your offer, and launches a entrada with the targeting yous mentioned. You start getting leads and installs, while an affiliate — their committee.

15. Host a giveaway or contest

Another way to bank on people'due south love of free stuff is to host a giveaway. While it won't toll you a lot, y'all'll exist able to attract many people with the promise of a prize. If your app has them, yous tin can give away access to premium features or some sort of in-app currency.

16. Cross-promote with another app or brand

If at that place is an application that works well with yours or a make related to your niche, why non cooperate? Cross-promotion will permit both of you to gain more downloads while helping the current user base of operations benefit from using some other app.

17. Don't ignore offline means

While the new marketing techniques are becoming increasingly pop, there is no reason why you lot should forget about the old ways. For case, add together your app'southward QR code to concern cards or to your merchandise. Or, when speaking at conferences, spare a slide to identify the QR code linked to AppStore and Google Play; your listeners will willingly download the app.

18. Try to get featured on an App Discovery Service

App discovery services, similar Product Hunt, are popular among tech enthusiasts. Try to get featured on their website as an app of the solar day or in another category to attract the tech-savvy public who likes to attempt new things.

19. Employ for awards

Winning an award carries a certain status that will attract curious users. At that place are dozens of awards you can apply to; effort choosing the most advisable for your awarding to have a chance at winning.

xx. Apply the email channel

If you have existing email newsletter subscribers, ship out data about how your app can help users (heed the offer we discussed earlier). You can besides use existing databases of emails to target potential users as well. Paste links to AppStore and Google Play to regular emails in the signature field. Make them visible to attract every bit many eyeballs as possible.

21. Start your blog

Commencement your ain weblog focusing on your app's cadre features and the adjacent topics if you lot haven't already. Building an prototype of an expert in a niche field will build trust in your brand. Therefore, the app will be viewed as a tool made past people that know what they are doing. Yous will too be able to update the users on any news or boosted features coming to the app.

22. Feature a guest mail service

Contact a famous writer or influencer in your particular field and ask them to contribute to your blog, no affair the topic they are willing to write nigh. Information technology will make your platform more credible, thus lending credibility to your app as well.

23. Produce guest posts

Contribute to tech blogs and write manufactures and tutorials on the topics close to your app's features. This will help you reach a wider audience and over again show off your expertise in the field. Make certain to mention the application you're promoting in the commodity organically, but don't make the whole post look like an advertisement.

You can too market place your application on pop promotional platforms. These include Product Hunt, The Startup Pitch, Netted, Springwise, and many more.

24. Conduct a thorough assay

An essential function of whatever marketing campaign is determining the results you're planning to attain and analyzing whether you are on the right class towards achieving them. That's how you determine which methods have helped you the near and which were not effective. Thus, you will be able to adjust and continue the marketing campaign.

25. Be unique in each your public message

Last but not least – be unique and eye-catching when you annunciate mobile apps. Invest in the app'due south icon and all grephics that assist visualise the product: landers, App Shop'southward and Google Play's previews, press kits, etc. About ad campaigns neglect to come across this goal, and don't get enough traffic.

Some tricks like innovative ad formats can help you out. With Adsterra, you have a robust, click-boosting Social Bar with over 20 template creatives. Y'all can betrayal your app on thousands of websites, and people will just love it.

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Now that you know how to promote a new mobile app when y'all're a direct product owner or advertiser allow's accept a look at some tips from our experts on how to succeed when you run an chapter marketing entrada.

The approach is radically different as y'all have someone else'south product and advertise it to become as many conversions as possible. With mobile app advertizing, conversions might be: a signup, an install, a trial, a license buy.

Allow'southward find out how y'all can promote mobile apps and which challenges you may face.

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i. PRE-LAUNCH STAGE

Registration flow

Before you beginning driving traffic to any offering, you lot need to sign upward as an advertiser. It is better to fill all registration fields required, but you can submit your first exam campaign for verification without payment details. After you're in, choose Campaigns → Create from the hamburger carte. And now, let'southward figure out which settings to apply if you have never advertised with Adsterra traffic before.

Conversion flow and pricing

Remember the conversion types we listed before? For a mobile app offer, they may vary: signups or double opt-ins (with email verification), app installs, trials, first credit card submissions, paid subscriptions. That'due south what you need to check in the initial offer! The more circuitous your conversion comes, the more time you volition need to exam traffic and the more than thought-of your budgeting should be.

Usually, you advertise mobile apps with CPI conversion (toll-per-install). Installs, trials, i or ii-clicks, opt-ins are fast conversions.

Nosotros at Adsterra recommend the CPA pricing model as it is more toll-constructive for fast conversions. You volition pay only for target actions, not ad views. The CPC (price-per-click) as well pays well, but when you're sure that the landing page is stiff enough to convert users.

Advert formats

Popunder Advertising Format is best to beginning with. It sends loads of impressions (about 2BN weekly), costs less, and doesn't require extra creatives except for pre-landers. Y'all can buy traffic with CPM, CPC, and CPA pricing when launching on our Self-Service Platform.

Social Bar ads come 2nd when it comes to choosing the ad format. It's an innovative format with unlimited opportunities in creatives' design. With its set up-to-use templates, you lot save hours on launching a entrada. Traffic volumes are some 1,5BN weekly. With Mobile App offers, you choose betwixt CPC, CPM, and CPA models.

Bidding tactics

Don't try to overbid from the start; y'all risk draining your budgets. Only after the entrada proves to engage users and catechumen well, information technology's reasonable to increment a bid to become more traffic.

Which bid to cull? The Adsterra Traffic Estimator shows the recommended rates correct after you accept picked the target GEO. You see all clues on your campaign setup page. Y'all can add together 20-30 cents to the recommended bid, that'll be enough for the outset.

Targeting

Fifty-fifty if you are experienced enough in running Mobile App offers with other networks, we recommend you to target wide on a new traffic source to exclude over-optimization and traffic loss. So avoid using your black- and whitelists from the start. You can apply for those to Adsterra managers afterward 😉

Target only those iOS or Android versions that are allowed past your advertiser (see the offer'southward description).

Creatives

Remember to translate all your creatives to local languages, or add together 2 versions — in English and the local language — to your A/B test. With Social Bar in-page push ads, choosing high-contrast icons or neat illustrations with no visual clutter is better. Cull the PNG format if possible. The preview mode will have a night background, but on publishers' websites, everything will exist ok.

For more than insights, read the guide to making highly converting creatives shared by the Adsterra Head of CPA

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two. MOBILE APP CAMPAIGN TESTS AND LAUNCH

Keep an eye on your conversions as soon as you launch your CPA entrada. As said earlier, installs and trials come up fast. When they don't expect at your CTRs. If they're poor, you lot will need to re-evaluate creatives.
With strong CTRs and low conversions, you will need to brand certain you don't mislead users and, maybe, change the bulletin of the pre-lander. And finally, wait advisedly at the settings; maybe, you narrowed the targeting (see the advice above).
Retrieve to refresh your creatives and pre-landers. Information technology's pretty often when you will not need to tweak the campaign settings but to add together new visuals or messages.
Each new GEO you add requires a new advert campaign. Multi-geo campaigns blur the results making it hard to judge which traffic source you lot should exclude and which to send to a whitelist.
For CPA campaigns, conversion tracking is a must. So please add tracking tags required by Adsterra.

Example: https://ads.com/in.php?placementid=##PLACEMENT_ID##&action=##SUB_ID_SHORT(action)##
(here: ##PLACEMENT_ID## – puts a unique ID to each traffic source; ##SUB_ID_SHORT(action)## – tracks all conversions)

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3. MOBILE APP CAMPAIGN OPTIMIZATION

Blacklisting and whitelisting are vital tactics in optimization. Affiliate pros recommend excluding all IPs from Amazon AliExpress and other giants when you work with Popunder ads.
As for traffic sources with top-level conversions, yous definitely need to identify higher rates for them. Ask your manager how much you should add to your payout to get more traffic with no second-guessing.
While blacklists are pretty radical tools, the Adsterra Custom bid allows for selective bidding. You don't exclude traffic sources that send you fewer conversions and traffic, you pay them less, and vice versa – you increase bids for those sources that make you more profit.
Consider calculation alternative traffic types. When you advertise mobile apps, add non-mainstream traffic that allows for showing explicit content. This audition is quite tech-savvy and uses various types of VPNs, utilities, and apps.
Communication with your manager should be your No1 priority. You volition exist surprised how many insights they tin can serve: average bids, pre-landers examples, tips on creatives, trends within each specific GEO.

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Summary: annunciate mobile apps in a more than progressive fashion

As with most things in life, y'all should start with the basics. Use the checklist higher up to come up with the outset steps you lot can take to advertise mobile apps. It might be tempting to utilise everything you've learned here at once, only that's not the best solution.

What you strongly demand is a house offer that states values, non features. A landing page and a full app description on AppStore and Google Play are vital, too.

When running an chapter marketing CPA campaign for a mobile app, make sure y'all choose the conversion period yous can handle. And then, come to Adsterra and use our super-quality traffic total nail!